I was in Rome at the Joomla World Conference. The stay wasn’t planned. I was the lucky winner of two conference tickets including all evening events. Thanks a lot to a company called Aesir who paid the tickets!
The other ticket I gave to Maryna Shandak
Because of the way I got this ticket I was thinking a lot about the sponsors of an event like Joomla World Conference. Who are they and what do they expect from their sponsoring? I mean, we are living in highly optimised times, so how to measure the success of an investment in sponsorship?
On hand I was interested in their products, on the other hand I always try to have a kind of personal contact to someone inside the company. For me it’s always helpful to connect faces, names, products, services, features , social media accounts of the employees all together in a “virtual landscape” in my brain.
I know the name Ferrari since I was a child. Ferrari meant for me red painted racing cars. On the road (in Lower Saxony, Germany in the 70ties) I have never seen such a car. The first Ferrari I saw live was a Testarossa. I was in the red light district of Braunschweig while I was working as a taxi driver :)
I’ve heard sometimes of Enzo Ferrari, but was not really interested in his story and the history of the cars.
It was the first time that I went to a “real” car museum and the visit wasn’t planned. We came for the Balsamico and I just rembered that Modena was the hometown of Enzo Ferrari.
The company Ferrari runs two museums in Italy, the “Museo Enzo Ferrari” in Modena and the “Museo Ferrari” in Maranello. The Museum in Modena consists of the workshop of Alfredo Ferrari and a new futuristic hall with changing exhibitions. Enzo sold this workshop to have enough money to start the Ferrari company in Maranello.
There is a space in which Enzo Ferrari’s story is told as an animated comic strip, another room with his office and a hall full of unique Ferrari cars and engines. The most impressive piece for me was the first Ferrari (125 S). It was produced in 1947 and only two examples were built!
The car and of course the engine (V12) are pieces of art!
The newest model in the room is the Ferrari Enzo. It was build 399 times between 2002 and 2004.
The engines in the background are made by hand and they really look like sculptures.
The futuristic Hall
I didn’t know, that Ferrari built wooden(!) speed boats too. Ferrari Speed Boat
In the futuristic yellow exhibition area was a Maserati exhibition and I was blown away by the elegance of these cars!
6:00 I leave the hotel in Milano. The day before I walked through Milano and was impressed. I have to come back for a closer look. See pictures. The Metro in Milano opens at 6am. I miss the bus at 7am. It is sooo cold and icy. I take the 7:45 bus to Crema. The distance between Crema and Milano is only 50 km but the bus stopped at EVERY busstop so it takes me 1.5 hours.