I was in Rome at the Joomla World Conference. The stay wasn’t planned. I was the lucky winner of two conference tickets including all evening events. Thanks a lot to a company called Aesir who paid the tickets!
The other ticket I gave to Maryna Shandak
Because of the way I got this ticket I was thinking a lot about the sponsors of an event like Joomla World Conference. Who are they and what do they expect from their sponsoring? I mean, we are living in highly optimised times, so how to measure the success of an investment in sponsorship?
On hand I was interested in their products, on the other hand I always try to have a kind of personal contact to someone inside the company. For me it’s always helpful to connect faces, names, products, services, features , social media accounts of the employees all together in a “virtual landscape” in my brain.